Webinars

Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

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1 October 2014 – Introduction aux stratégies PI en Asie du Sud-Est

18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

Tout le monde parle des nouvelles occasions d'affaires qu'offre le marché Asie du Sud-Est, mais qu'en est-il des risques? Chaque année, les entreprises européennes perdent des millions d'euros en raison de la violation de leurs droits de propriété intellectuelle (DPI), à savoir la violation des marques, brevets et droits d'auteur. Une connaissance solide de votre propriété intellectuelle, ainsi qu’une stratégie de protection des droits de propriété intellectuelle adéquate, est essentielle au succès de l'entreprise en Asie du Sud-Est. Si vous envisagez d'entrer sur le marché asiatique du sud-est, quelle est votre stratégie pour protéger votre propriété intellectuelle? Les sujets suivants seront discutés à répondre à cette question:

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8 October 2014 - How to Protect Your IP at Trade Fairs in Southeast Asia

Trade fairs provide intellectual property (IP) owners with the opportunity to present their innovations and ideas to potential business partners and customers and they allow them to learn from and collaborate with other innovators.

 

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2 July 2014 – Intellectual Property as a Business Asset in Southeast Asia

Intangible assets such as inventions, designs and brands frequently represent over 50% of a business’ value, which are usually protected by intellectual property such as trade marks, patents and copyrights. Managing these assets strategically will help you capture the value of your IPR and could significantly increase the financial valuation of your business.

This webinar helps you understand the importance of Intellectual Property for your business by highlighting the following:

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18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

Trade secrets are a valuable and highly useful form of intellectual property right. It is strongly recommended that you take the adequate steps to protect them because trade secrets can ensure your business advantage over competitors. The ASEAN IPR SME Helpdesk expert introduces the most effective steps to protect your trade secrets in Southeast Asia while presenting:

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21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

Nearly all businesses in all industries and sectors possess intellectual property (IP) assets such as patents and copyrights, which are extremely valuable for businesses. When doing business in Southeast Asia there are some important considerations you want to keep in mind when dealing with partners in Southeast Asia. Additionally, one of your most important tools to protect these assets in Southeast Asia are contracts.

In this webinar, we help you understand how to conduct due diligence and point out the safeguards your company can adopt to protect against IP risks when contracting third parties. ASEAN IPR SME expert, Gloria Goh will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.

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