Introduction to Intellectual Property Rights Protection in Southeast Asia for UK SMEs

Introduction to Intellectual Property Rights Protection in Southeast Asia for UK SMEs

Webinar, 16 September 2014

Event Details:

Event Description:

UK companies will receive an insight into the South East Asia IP landscape with practical business focused advice. The webinar will highlight some of the IP Strategies UK companies can adopt and provide an opportunity for Q&A.

The free webinar, hosted by UK Trade & Investment in partnership with the ASEAN IPR SME Helpdesk, will highlight the importance of IP protection while dealing with partners in the ASEAN region and provide practical advice. The ASEAN IPR SME Helpdesk expert and Team Leader Simon Cheetham will take you through a range of simple, cost-effective measures to protect and enforce your intellectual property and your business in the ASEAN region.

Intangible assets such as inventions, designs and brands frequently represent over 50% of a business’ value, which are usually protected by intellectual property such as trade marks, patents and copyrights. Managing these assets strategically will help you capture the value of your IPR and could significantly increase the financial valuation of your business.

Registration:

Click here to register. Participation is free of charge.

Speaker biography:

Simon Cheetham is the Team Leader of the ASEAN IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East. Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese. - See more at: http://www.asean-iprhelpdesk.eu/?q=en/our-experts#sthash.Zelvy6AE.dpuf

About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at www.asean-iprhelpdesk.eu. For free expert advice on ASEAN IPR for your business, e-mail your questions to: [email protected]. You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.

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