Webinars

Intangible assets such as inventions, designs and brands frequently represent over 50% of a business’ value, which are usually protected by intellectual property such as trade marks, patents and copyrights. Managing these assets strategically will help you capture the value of your IPR and could significantly increase the financial valuation of your business.

This webinar helps you understand the importance of Intellectual Property for your business by highlighting the following:

18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

Trade secrets are a valuable and highly useful form of intellectual property right. It is strongly recommended that you take the adequate steps to protect them because trade secrets can ensure your business advantage over competitors. The ASEAN IPR SME Helpdesk expert introduces the most effective steps to protect your trade secrets in Southeast Asia while presenting:

21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

Nearly all businesses in all industries and sectors possess intellectual property (IP) assets such as patents and copyrights, which are extremely valuable for businesses. When doing business in Southeast Asia there are some important considerations you want to keep in mind when dealing with partners in Southeast Asia. Additionally, one of your most important tools to protect these assets in Southeast Asia are contracts.

In this webinar, we help you understand how to conduct due diligence and point out the safeguards your company can adopt to protect against IP risks when contracting third parties. ASEAN IPR SME expert, Gloria Goh will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.

For European businesses, technology transfer is often necessary to maximise the productive and profitable potential of operations in ASEAN countries, especially in Singapore, Thailand, Malaysia and Indonesia where competition in all sectors is rapidly increasing.

However, your technology is a key factor to your competitiveness thus it is crucial to safeguard the associated intellectual property. In this webinar, you will receive practical information about the common pitfalls related to technology transfer to Southeast Asia. ASEAN IPR SME expert, Philippe Deltombe will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.

When it comes to IP, the best prevention is protection. However, it is equally important to enforce your rights assertively if they are infringed; failing to do so could irrevocably damage your reputation and blunt your competitiveness. Many SMEs think that enforcement is burdensome and expensive, but there are plenty of cost-effective measures to consider in order to tackle enforcement of intellectual property rights in Southeast Asia.

In this webinar session, you will receive key, practical information on how to protect your ideas and innovations when conducting business in/with the ASEAN region. ASEAN IPR SME Helpdesk expert, Rupert Ross-Macdonald presents how to deal with infringement of intellectual property rights, including:

Cambodia, Laos, and Brunei have seen have seen rapid economic progress over the last decade, offering a wealth of opportunities for European companies. Cambodia’s economy has been growing by more than 7% in the last ten years and is currently the EU’s seventh largest trading partner in region, while Laos joined the WTO last year, opening itself up to the world market. Brunei is a small, but wealthy nation in the ASEAN region committed to the diversification of its market. These fast-growing, market-based economies have already implemented important reforms in the IP legislation, but challenges remain in these constantly changing legal environments.

Con una forza lavoro sempre più qualificata ed un attraente ambiente imprenditoriale, sempre più aziende europee si stanno espandendo nella regione del Sud-Est Asiatico (ASEAN). Per sfruttare al meglio le opportunità disponibili, tutte le piccole e medie imprese (PMI) devono assicurarsi che i loro diritti di proprietà intellettuale (IPR) siano protetti ed applicabili nei paesi dell'ASEAN con i quali conducono affari (Brunei, Cambogia, Indonesia, Laos, Malesia, Myanmar, Filippine, Singapore, Thailandia e Vietnam).

Thanks to decades of industrial growth and political stability, Malaysia has one of the most vibrant economies in the Southeast Asia region. Malaysia is already the EU’s second largest trading partner in the region (after Singapore), offering vast opportunities for EU SMEs.

The Philippines had the fastest growing economy among Asian countries for the first quarter of 2013 (source: National Statistical Coordination Board), offering vast business opportunities for European businesses. The country has exerted significant effort to strengthen the protection of Intellectual Property Rights (IPR), but infringement remains a major concern for businesses dealing with the Philippines.

With increased access to broadband networks, a proliferation of WiFi sites and a burgeoning smartphone market, Internet usage in some of the ASEAN countries is now surpassing traditional media such as TV, radio and print. Although the internet is an attractive business and marketing platform for many European SMEs working with or in Southeast Asia, it is also an ideal platform for infringers to sell counterfeit products and commit fraud.